Marketing your apartment complex helps keep units occupied and revenue coming in. Therefore, you want to know what matters most to renters so you can focus on those areas in your advertising. Many surveys have been conducted to gather the data necessary for promoting your apartment complex for maximum impact.

Location, Pet Policies and Maintenance  

Living near public transportation, grocery stores, shops, restaurants, bars and other entertainment is important. Families also prefer to live near schools, parks and other child-friendly places. Because many renters have pets, especially dogs, ensure you provide an open area for letting them run around. Post signs reminding residents to clean up after their pets. Pay attention to the maintenance level of the property. Because renters are not responsible for upkeep or repairs, they expect issues to be resolved in an efficient manner.

Parking, Amenities and Outdoor Spaces

Renters prefer off-street parking, especially in a garage. They enjoy having pool parties, using a fitness center or practicing yoga on their own schedule. Renters appreciate having a fenced-in yard, deck, patio or balcony for barbecues, volleyball games or simply sitting and talking with family and friends.

Security and Technology

Ensure the outside of your complex is well lit. To maintain security, provide deadbolts for outside doors and a wooden dowel for the bottom of sliding glass doors. Change the locks when residents move out. Either provide an alarm system or allow residents to install their own. Also, maintain the latest technology. Renters prefer smart homes that use high-speed internet access and the Internet of Things to allow devices to communicate with each other. Renters want to use technology to control the temperature in their apartment, plug in an electric car and have the lights go on when they enter a room.

Appliances, Central Air and Storage

The most desirable Energy Star-certified appliances include a stainless-steel dishwasher, microwave, refrigerator with water and ice dispenser, washer and dryer. If a washer and dryer is not offered in each unit, renters prefer to set up their own or use a communal laundry room on the complex. Central air is especially important in hot, humid climates. Window air conditioners tend to sweat and add additional moisture to the unit. Also, because the seal around the window is imperfect, it is not energy efficient. Plenty of storage area is needed as well, including walk-in closets and a secure storage area for each unit.

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